Privacy Policy

Last Updated: 18 August 2026

This Privacy Policy describes how JF APEX SHOP ("we", "us", or "our") collects, uses, stores, shares and protects your personal information when you visit our online store, purchase our products, contact us, or otherwise use our services.

We are committed to respecting your privacy and handling personal information in accordance with applicable UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

Depending on how you interact with our store, we may collect personal information such as:

• Your name

• Billing and shipping addresses

• Email address

• Telephone number

• Order and transaction information

• Products purchased, viewed or added to your cart

• Payment-related information

• Customer service communications

• Return and refund information

• IP address

• Browser and device information

• Website activity and usage information

• Cookie and similar technology information

Payment information may be processed directly by third-party payment providers. We do not necessarily receive or store your complete credit or debit card details.

2. How We Collect Your Information

We may collect personal information when you:

• Visit or browse our website;

• Create a customer account;

• Add products to your shopping cart;

• Place or pay for an order;

• Contact our customer service team;

• Request a return, refund or exchange;

• Subscribe to marketing communications;

• Participate in promotions or surveys;

• Otherwise interact with our website or services.

We may also receive information from third parties that help us operate our store, including our e-commerce platform, payment processors, delivery companies, analytics providers and other service providers.

3. How We Use Your Personal Information

We may use your personal information to:

• Process and fulfil your orders;

• Process payments and refunds;

• Arrange shipping and delivery;

• Provide order confirmations and delivery updates;

• Manage returns, refunds and exchanges;

• Respond to questions and customer service requests;

• Maintain and improve our website and services;

• Prevent and detect fraud or suspicious transactions;

• Maintain the security of our website;

• Understand how customers use our store;

• Maintain appropriate business and accounting records;

• Comply with applicable legal and regulatory requirements;

• Send marketing communications where permitted by law.

4. Legal Bases for Processing

Where required by applicable data protection law, we process personal information based on one or more lawful bases, including:

• Contract: Processing is necessary to fulfil an order or provide services you have requested.

• Legal obligation: Processing is necessary for us to comply with applicable laws and regulations.

• Legitimate interests: Processing is necessary for legitimate business purposes, provided those interests do not override your rights and freedoms.

• Consent: You have provided consent for specific processing activities.

Where we rely on your consent, you may withdraw it at any time.

5. How We Share Personal Information

We may share personal information with trusted third parties where reasonably necessary to operate our business and provide our services, including:

• E-commerce platform providers;

• Payment processors;

• Shipping and logistics providers;

• Website hosting and IT providers;

• Analytics providers;

• Customer service providers;

• Fraud prevention and security providers;

• Professional advisers;

• Government authorities, regulators or law enforcement where required by law.

We do not sell your personal information for money.

Third-party service providers may process your information according to their own privacy policies and applicable legal requirements.

6. Shopify

Our online store may be operated using Shopify, which provides the e-commerce technology that enables us to sell our products and services online.

As part of providing these services, Shopify and its service providers may process certain personal information relating to customers and visitors.

7. Cookies and Similar Technologies

Our website may use cookies, pixels and similar technologies to:

• Operate essential website functions;

• Remember your preferences;

• Maintain your shopping cart;

• Understand website usage;

• Measure website performance;

• Improve our services;

• Support advertising and marketing activities where permitted.

Where required, you may be provided with options to manage or reject certain non-essential cookies.

You may also control cookies through your browser settings. Disabling certain cookies may affect the functionality of our website.

8. Marketing Communications

Where permitted by law, we may send you information about products, promotions, offers and store updates.

You may unsubscribe from marketing emails at any time by using the unsubscribe option provided in our communications or by contacting:

shopify@jfapexltd.xyz

You may still receive necessary transactional communications relating to orders, payments, deliveries, returns and customer service.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

We may retain certain information for longer where necessary to:

• Maintain transaction and accounting records;

• Meet tax and legal requirements;

• Resolve disputes;

• Prevent fraud;

• Establish, exercise or defend legal claims.

Retention periods may vary depending on the type of information and applicable legal requirements.

10. Data Security

We use reasonable administrative, organisational and technical measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure.

11. International Data Transfers

Some service providers that support our online store may process or store personal information outside the United Kingdom.

Where international transfers of personal information are subject to UK data protection requirements, appropriate safeguards will be used where required by law.

12. Your Privacy Rights

Depending on your circumstances and applicable law, you may have rights regarding your personal information, including the right to:

• Request access to personal information we hold about you;

• Request correction of inaccurate or incomplete information;

• Request deletion of your personal information in certain circumstances;

• Request restriction of certain processing;

• Object to certain processing;

• Request data portability where applicable;

• Withdraw consent where processing is based on consent.

To exercise any applicable privacy rights, please contact us at:

shopify@jfapexltd.xyz

We may need to verify your identity before completing certain requests.

You may also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe your personal information has been processed in violation of applicable data protection law.

13. Children's Privacy

Our online store is not intended for children who do not have the legal capacity to enter into a contract.

We do not knowingly seek to collect personal information from children where parental or guardian consent would be legally required.

14. Third-Party Links

Our website may contain links to third-party websites or services.

We are not responsible for the privacy, security or content practices of independent third-party websites. We recommend reviewing their privacy policies before providing personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business practices, technology, services or legal requirements.

The latest version will be published on our website with an updated "Last Updated" date.

16. Contact Us

If you have questions about this Privacy Policy, how we handle personal information, or wish to exercise your privacy rights, please contact us:

JF APEX SHOP

123 Broadway
New Moston
Manchester, England
M40 3NL

Email: shopify@jfapexltd.xyz
Phone: +44 3450269556